ENERGYBIT
Task
Brand identity and strategy for a data innovation company that helps its clients make better business decisions.
EnergyBit is at the forefront of data innovation addressing long-lasting issues of the renewable energy industry through data management, validation and analysis.
Its leadership team decided to develop a transformative brand to help it shape and lead new services for the sector with the use of artificial intelligence and machine learning that make energy assets more efficient and help owners make intelligent decisions, supported by the highest quality information.
The energy generation sector is undergoing huge disruption, with data becoming its new beating heart.
Interpreting renewable energy data. Enabling intelligent decision making. This philosophy was brought to life through the creation of the EnergyBit logo. The dots and lines (linear letters) represent the digits 0 and 1 used in the binary system. The visual identity built around these dots – data’s starting point – that’s always moving and energetic.
The brand identity visualises how complex data is simplified and made understandable using Energybit’s specialised solutions.
A friendly look and feel website and app experience, which features a clean, clear and welcoming interface that is easy to use. We use many graph visualisations that help tell stories in a more comprehensible format, easier to understand. The main goal was to make clear a complex and often opaque technological process.
