I’m a brand and digital designer, the founder and creative director of Metamorph in London. I also teach communication design, experience design, and branding at the University of the Arts London. With over 20 years of experience spanning from branding and visual identity to print and digital design for cultural, commercial, and corporate clients, I have led transformative projects for global brands.
My passion is turning ideas into design-driven realities that address consumer needs, creating exceptional brand experiences. I hold an MA with distinction from UCLan and a BA in Graphic Design from UAL.
Besides my work with Metamorph, I take on private commissions, expanding my portfolio and creative reach.
I specialise in creating brand experiences that connect deeply with people. I’m skilled in brand development, visual identity design, and crafting compelling brand stories that resonate with your audience.
research, strategy, naming & brand architecture, brand visual identity, brand experiences & environments, etc.
With extensive experience and expertise in various projects, I have the ability to navigate diverse communication challenges adeptly and consistently address the distinctive requirements of my clients.
art direction, typography, corporate identity, brochures, information design, packaging, photography.
Using my academic and research background facilitates the ability to envision future digital experiences and leverage expertise to prototype, design, develop and deliver solutions to users.
web design, app design, UX design, UI design, prototyping, design system.
Bringing extensive experience in planning, analysing, and creating visual solutions to meet the demands of environmental communication, the examination of cognitive, cultural, physical, and social factors necessary for each project is prioritised.
exhibition design, point of sale, retail, experience design, set design, installations.
The role of design is constantly changing. New trends and processes, as well as innovative experiences, are all covered in my workshops for companies and schools.
education, creative workshops, design curation, event development, design content.
Contact me for full-time jobs, freelance projects, coaching, teaching or to say hello.