I provide effective and unique design experiences connecting brands to the heart of people.
I’m a brand and digital designer, the founder and creative director of Metamorph in London. I also teach communication design, experience design, and branding at the University of the Arts London. With over 20 years of experience spanning from branding and visual identity to print and digital design for cultural, commercial, and corporate clients, I have led transformative projects for global brands.
My passion is turning ideas into design-driven realities that address consumer needs, creating exceptional brand experiences. I hold an MA with distinction from UCLan and a BA in Graphic Design from UAL.
Besides my work with Metamorph, I take on private commissions, expanding my portfolio and creative reach.
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Brand & Digital Design
Creative vision & concepts for new branding within diverse fields/domains. From research and brand strategy to concepts & design execution.
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Business Coach for Creatives
Teach & develop design-driven mindsets within organisations to increase profit, spark creativity and boost innovation. Bespoke & personalised coaching for creatives either in a 1:1 setting or group.
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Teaching & Training
Lecturer, consultant and presentation speaker regarding design futures, design experiences, innovation, branding, design thinking, etc.
Branding
I specialise in creating brand experiences that connect deeply with people. I’m skilled in brand development, visual identity design, and crafting compelling brand stories that resonate with your audience.
research, strategy, naming & brand architecture, brand visual identity, brand experiences & environments, etc.
Communication Design
With extensive experience and expertise in various projects, I have the ability to navigate diverse communication challenges adeptly and consistently address the distinctive requirements of my clients.
art direction, typography, corporate identity, brochures, information design, packaging, photography.
Interactive Experiences
Using my academic and research background facilitates the ability to envision future digital experiences and leverage expertise to prototype, design, develop and deliver solutions to users.
web design, app design, UX design, UI design, prototyping, design system.
Environmental Design
Bringing extensive experience in planning, analysing, and creating visual solutions to meet the demands of environmental communication, the examination of cognitive, cultural, physical, and social factors necessary for each project is prioritised.
exhibition design, point of sale, retail, experience design, set design, installations.
Design Cuture
The role of design is constantly changing. New trends and processes, as well as innovative experiences, are all covered in my workshops for companies and schools.
education, creative workshops, design curation, event development, design content.
Industries
My background includes designing and implementing design projects for a variety of clients within diverse sectors including consumer products, new digital products, culture, education, real estate, hospitality, tourism & destinations, financial services, renewable energy, tech, etc.
Selected Clients
BnF- Bibliothèque Nationale de France / The Fitzwilliam Museum Cambridge / Acropolis Museum / University of Central Lancashire – AAS / Photo Biennale / Electrolux / EnergianUK / Lengger Vienna / MoE – Museum of Entrepreneurship London / Greensolver / EnergyBit / Powersun / National Energy
Let’s talk.
Contact me for full-time jobs, freelance projects, coaching, teaching or to say hello.