Brand Identity Archives - Dimitris Bizioglis

MoE Museum of Entrepreneurship

Dimitris Bizioglis — Sun, 20 Dec 2020 11:50:59 +0000

The Museum of Entrepreneurship in London is the first digital and physical museum dedicated exclusively to entrepreneurship, which collects and displays stories from the entrepreneurs of our time. By sharing these stories of entrepreneurs from around the world, the museum aims to teach and inspire people in their own future endeavours. The core focus is to reach out to young people from all walks of life, showing them that entrepreneurship does not belong to any specific gender, race, time or place; in truth, anyone can be an entrepreneur!

The visual identity created is based on a simple and modular solution with great flexibility that is built upon the geometric simplification of the initials ΜΟΕ.

The three lines of a simplified “M” and “E” produce vertical and horizontal activity and a dynamic movement in space. These lines represents individuals that come from different places to interact, to engage, to connect. In the middle the square “O” frames the entrepreneur’s unique story.

The responsive “MOE” changes shape to respond to its setting.

The foundation of the brand identity is the responsive square “O” framework that scales and adapts to any canvas. It can also be seen as a flexible space for text and images in “quotes” (M and E).

Metaphorically, MOE is placed at the heart of entrepreneurs’ stories, as depicted by placing the symbol over a diverse set of images or messages and, by using a framing device, draws on the theme and act of revealing insight.

The MOE flexible visual identity developed to bring a systematised and cohesive programme to print and environmental applications. The symbol has been integrated across museums’ touchpoints.

This dynamic identity illustrates the Museum’s ever-changing nature. In the upcoming years it will provide an important point of continuity for members, visitors, and the public during the transition to the new space.

The message focuses on making an emotional connection with people and recreating the feeling they have about their stories and the importance they play in their business.

Brand identity and strategy for a data innovation company that helps its clients make better business decisions.

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ENERGYBIT

Dimitris Bizioglis — Fri, 18 Dec 2020 14:39:54 +0000

EnergyBit is at the forefront of data innovation addressing long-lasting issues of the renewable energy industry through data management, validation and analysis.

Its leadership team decided to develop a transformative brand to help it shape and lead new services for the sector with the use of artificial intelligence and machine learning that make energy assets more efficient and help owners make intelligent decisions, supported by the highest quality information.

The energy generation sector is undergoing huge disruption, with data becoming its new beating heart.

Interpreting renewable energy data. Enabling intelligent decision making. This philosophy was brought to life through the creation of the EnergyBit logo. The dots and lines (linear letters) represent the digits 0 and 1 used in the binary system. The visual identity built around these dots – data’s starting point – that’s always moving and energetic.

The brand identity visualises how complex data is simplified and made understandable using Energybit’s specialised solutions.

A friendly look and feel website and app experience, which features a clean, clear and welcoming interface that is easy to use. We use many graph visualisations that help tell stories in a more comprehensible format, easier to understand. The main goal was to make clear a complex and often opaque technological process.

ReSTORY Acropolis is an innovative mobile application that uses mixed reality and personalised interactive narratives to make visitors become part of the monuments’ history and context.

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Restory

Dimitris Bizioglis — Thu, 17 Dec 2020 17:08:09 +0000

ReSTORY Acropolis is an innovative mobile application that uses mixed reality and personalised interactive narratives to make visitors become part of the monuments’ history and its context.

The ReSTORY project proposes to enrich the archaeological, cultural, historical site or museum visits through personalised interactive storytelling experiences that become storyliving and (re)inject the sense of discovery and wonder in the visitor’s experience. It aims to inform, teach and entertain at the same time using engaging stories and immersive technologies that let you become part of the story and live the history.

The Acropolis of Athens and its monuments are universal symbols of the classical spirit and civilisation and form the greatest architectural and artistic complex bequeathed by Greek Antiquity to the world.

Impressive at first sight, but also confusing and difficult to comprehend as a whole. The remains of the Parthenon temple only give you an idea of its former glory.

Most of the elaborate details of the original building are on display in the New Acropolis Museum, Athens or the British Museum in London.

Imagine now seeing a full recreation of the original Parthenon Temple with all the impressive details at the actual location, where it was built 2500 years ago. When users activate the video, figures of temple maids appear on the AR view of the real environment. The ritual starts and users view the see-through video made with post-production techniques. Actors in period costumes recite hymns in ancient Greek language with subtitles.

Immersive technologies provide the opportunity to create narrative – driven cultural “adventures”. Available at a particular place and time, they turn any tablet into a window to the past.

ReStory focuses on enriching the visitor experience, enabling a better understanding of the cultural heritage and offering an enjoyable visit. Visitors play an active role in this journey through history, enriched with simulations, short films, pictures, audio and games.

The main principle of the ReStory app is that good design is “invisible”. The use of subtle and often undefinable micro and macro elements make a purposeful, simple design without distracting from the story.

The first screen is a motion effect of the reconstructed Acropolis revealed above the original image.

In the Propylaea, at the entrance of the Acropolis, Pausanias, a virtual character (actor), introduces himself and explains the upcoming experience. He is one of the characters of various stories, unfolding the story’s plot while prompting the visitor to take specific actions within the site space. Users can look at videos through their tablet’s camera and see them overlaid on to the live street scene.

The app can find the user’s location on the site at anytime and provide a digital interactive tour-path with touch points. When users want to get live directions, they tap the “direction” icon below the map icon.

This is the second level of the interactive experience. It is more instructive and has “index” style. The purpose of the library screen is that a large part of the interactive content can also be accessed later when users are not anymore on the archaeological site.

The AR app shows an image of the Parthenon as it originally looked overlaying the live scene. When the user taps the play button at the bottom right corner of the screen Pausanias starts narrating about the secrets of the Parthenon.

On certain AR views a “plus” icon appears at the top left corner. When activated, floating info-spots stringed to specific parts of the monument are revealed. By tapping the info-spot the specific element is labelled with its name and an icon indicates further interactive content is available, such as video, audio-narration or interactive showcases.

The user can tap parts of the frieze at any time and highlight a specific block to display written or audio information. From a submenu, users, for example, can choose to see the frieze in full technicolour glory, as the ancient Athenians would have; they can swipe on parts of the block and see the frieze in colour as well as listen to audio commentaries from a range of historians.

Historical (virtual) characters share their insights and shed light on what life was like on the ancient Acropolis of Athens or at a later point in time. The stories include: people, wealth and status, culture, religion and beliefs, architecture and sculptures, restoration, the past and the present.

A slidable timeline takes the user to major events relevant to the Parthenon. When he slides, for example, to the date 447 BC, a video thumbnail appears. He has the option to tap and play the event or ignore it and move the circles to another major event.

As the visitor moves with his device, the view of the digital temple on his screen changes following his movements. When users activate the video, figures of temple maids appear on the AR view of the real environment. The ritual starts and users view the see-through video made with post-production techniques. Actors in period costumes recite hymns in ancient Greek language with subtitles. Users can hear music and the sound of religious incantations.

When the user taps the “VE” icon, a 3D motion animation starts to play and lets the visitor virtually step inside the Parthenon to explore the interior. When the user taps the plus button, info-spots indicating further information and actions are displayed. The user now, for example, can listen to the narration of Pausanias. Also, he can control the panoramic view of the temple’s interior by holding his finger on the “360” icon and moving it on the screen or by tilting the tablet.

A parallel world opens where reality and fiction melt in a mysterious and intriguing way – creating a ‘physical cinema’. The visitors watch things unfold on their screen but feel the presence of those events deeply as they are in the exact location where the events of the “movie” took place.

ReSTORY makes everyone’s visit an adventure.

Brand identity and design of an easy-to-use beautifully designed website for travellers and a web app management platform for owners.

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Rentaway

Dimitris Bizioglis — Wed, 16 Dec 2020 18:03:47 +0000

Rentaway is a new category of hospitality service which offers travelling experiences and an unprecedented level of service to the discerning traveller. Finding and booking a unique vacation can be one of the most difficult process a traveler can take and lead to unmet needs. We worked with Rentaway to reinvent the experience and make the process of selecting and booking homes, yachts and experiences as simple, easy, trustworthy and informed as possible.

The project encompasses brand strategy and positioning, messaging, brand identity, advertising, art direction, website and product design.

During the creation of its visual identity, the challenge was to find a solution that would make the brand symbol reflect the three main elements of the business offering, homes, yachts and experiences.

The result is a strong, recognisable and memorable brand image. The brand identity has been widely promoted by both general and specialist media.

Through the website and app, guests can search for specific types of homes or yachts with convenient search functionality, intuitive filtering, and simple cards. In addition, Rentaway includes listings for specific services on its platform, as Experiences; members may book both virtual and live activities with guides, including scuba diver training, cooking classes, tours, meetups, etc.

We use a simple, spacious and clean layout system as our foundation that delivers a welcoming and accessible experience regardless of a user’s language or location. Through dynamic blocks of colour, the prominent use of vibrant lifestyle photography, and moments of playful disruption, we inject authenticity, personality and creativity into the design.

Rentaway provides a platform for hosts that allows them to easily manage their listings. With searching and sorting, hosts can update information across multiple listings at once. Platform features include onboarding, listing management, review system, host interaction and booking history.

Throughout the design process, the hosts co-designed this experience with us so that it covered their needs. Prototypes of divergent models allowed us to explore host’s unique approach to hospitality. We created a reliable and easy to use platform for the hosts.

A new visual identity, digital design and corporate graphics for an independent technical expert dedicated to wind & solar assets.

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Greensolver

Dimitris Bizioglis — Tue, 15 Dec 2020 14:33:22 +0000

Greensolver is an independent technical expert dedicated to wind & solar assets. Leading European asset managers and global technical advisor with 20+ GW experience worldwide.

When asked to create a new brand identity for Greensolver, Metamorph decided not to reinvent the wheel. Instead, we kept the original logo and build an entirely new visual language for the visual identity. Sometimes, a brand has to change simply because it’s been around for so long that the brand seems archaic and out-of-touch.

Our goal was to create an individual, extraordinary and authentic brand image based on genuine values. Only a clear and confident position can be the starting point for a strong brand identity.

We built a design system that translated the brand strategy into visual and verbal expressions of the Greensolver’s brand. We achieved this through typography, colour, imagery, iconography data visualisation, video and interactive design.

With clearly articulated, user-friendly guidelines. We provided to Greensolver information and tools to ensure the brand’s correct, consistent and creative application.

Brand experiences and campaigns for AAS an art & design college that communicate with a diverse and specific target audience in a more distinctive manner.

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Seppia

Dimitris Bizioglis — Sat, 12 Dec 2020 14:18:59 +0000

Seppia is a retail brand and a beauty school, member of the CNI international corporation, a leader in the Russian and European nail industry.

The consumer of Seppia is mainly smart young women who want to look stylish and always be ahead of the trends. They are also technically savvy and their browsing behaviour indicates that they enjoy viewing brand content as much as purchasing products.

Like all of our projects, our goal from the start was to identify opportunities we could leverage to better express the positioning. To do this, we set ourselves up as an extension of their team and conducted research and working sessions to define key considerations. We designed a brand and packaging system for the first release of Seppia products.

Initially the company did not have a visualized logo – they only used typography. So, our task was to create a unique logo that the company could use on all products and both website and social media channels.

The “S” monogram for the name Seppia features two fingernails coming from opposite directions, both enclosing the letter “S”, conveying the brand’s style and playfulness.

Accompanying the new symbol, we developed brand elements including an icon set, typefaces and colour palette. In addition, we established a photographic style for the brand and products, as well as defining a new tone of voice through strategic copywriting.

Working closely with the product and content team at Seppia, we re-thought the site architecture and user experience with the consumer in mind. Based on our understanding of audience desires and the objectives of the brand, we defined a strategy for the e-commerce website that would turn the site into a digital destination that seamlessly integrates content and commerce.

The new fully responsive online store offers customers a seamless shopping experience, including the option to explore the collection by selecting their preferred colour and style of nail.

Brand identity and a web app for a technological innovation company that helps olive growers make better sustainable decisions.

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Eleagro

Dimitris Bizioglis — Thu, 10 Dec 2020 12:50:45 +0000

Eleagro analyses and processes information gathered by advanced sensors and platforms (satellites, drones), and translates them into management practices. The ultimate outcome is a digital reference color map representing the crop’s status for the growers.

During the briefing phase, it became apparent that this is a project in need of a high-level of customisation. The challenge and client’s request was to create a logo representing the innovative process. The logo symbolises the advanced technological process of colour mapping applied to a tree.

Eleagro, in parallel, provides an advanced web app – an information system of geospatial services for the timely diagnosis of Verticillium wilt in olive orchards (localisation of grower’s area, maps of previous infection, new service purchasing, maps of new evaluations for the level of infection per tree). This information system includes support, frequently asked questions and service training.

Brand identity and unified visual system for the museum, designed to give visitors access to entrepreneurs stories

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Brand Identity Archives - Dimitris Bizioglis

MoE Museum of Entrepreneurship

Modern and cutting-edge approach for MoE.

The brand system, made flexible.

Online access to remarkable stories.

A graphic identity that captures the constant evolution and storytelling of the museum.

What's your story?

Energybit

ENERGYBIT

Enabling intelligent decision making

Graph visualisations - storytelling with a purpose.

ReSTORY

Restory

Intelligible storytelling, design and creativity

The Athenian Sacred Rock

The Experience Now

Make everyone’s visit an adventure.

The Visitor

Good design is “invisible”.

The Introduction

The Interactive Map

The Library

The AR

The AR+

The Showcase

The Stories

The Timeline

The Mixed Reality

The Virtual Entry

"StoryLiving".

Rentaway

Rentaway

The triple meaning of the brand symbol.

Communicating clarity & charm.

Smart solutions in tough situations.

Greensolver

Greensolver

An individual, extraordinary and authentic brand image.

AAS

Seppia

The Seppia consumer wants authentic and relevant content.

Nails, style and beauty.

Eleagro

Eleagro

MoE Museum of Entrepreneurship

Modern and
cutting-edge approach
for MoE.

Intelligible storytelling,
design and creativity

The Seppia consumer
wants authentic
and relevant content.