AAS
Task
Brand experiences and campaigns for AAS an art & design college that communicate with a diverse and specific target audience in a more distinctive manner.
AAS offers a broad range of design courses, providing bachelors and masters degrees.
The college’s positioning is to communicate with a diverse, as well as a specific target audience in a more distinctive manner, to tell a story and to convey the college’s values. This is achieved through contrast, by combining vibrant colours and design variables thus creating a sense of movement. Typography is effectively used as a compelling and impactful image, expressing concise statements that comprise the tone and narrative of the college.
A selection of campaigns from different years that works both on screen and in print – includes posters, web banners, email campaigns and adverts.
Nine design disciplines are organised into 4 leaflets with distinctive colours. Each guide consists of 18 pages folded into a nine-panel accordion. The 9 pages on the one side contain information about the school and relevant disciplines, while the other 9 show selected works from students. Cut out “windows” on the leaflet’s front reveal elements from the back, and when reversed, details of student’s work are revealed.
