Packaging Archives - Dimitris Bizioglis https://bizioglis.com/portfolio-category/packaging/ Designer | Educator Mon, 01 Apr 2024 13:18:45 +0000 en-GB hourly 1 https://bizioglis.com/wp-content/uploads/2021/10/cropped-db_monogram600px-32x32.png Packaging Archives - Dimitris Bizioglis https://bizioglis.com/portfolio-category/packaging/ 32 32 Seppia https://bizioglis.com/project/seppia/ Sat, 12 Dec 2020 14:18:59 +0000 https://metamorph-design.com/?post_type=ohio_portfolio&p=150107 DETAILS The Seppia consumer wants authentic and relevant content. Seppia is...

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DETAILS

The Seppia consumer
wants authentic
and relevant content.

Seppia is a retail brand and a beauty school, member of the CNI international corporation, a leader in the Russian and European nail industry.

The consumer of Seppia is mainly smart young women who want to look stylish and always be ahead of the trends. They are also technically savvy and their browsing behaviour indicates that they enjoy viewing brand content as much as purchasing products.

Like all of our projects, our goal from the start was to identify opportunities we could leverage to better express the positioning. To do this, we set ourselves up as an extension of their team and conducted research and working sessions to define key considerations. We designed a brand and packaging system for the first release of Seppia products.

Concept

Nails, style and beauty.

Initially the company did not have a visualized logo – they only used typography. So, our task was to create a unique logo that the company could use on all products and both website and social media channels.

The “S” monogram for the name Seppia features two fingernails coming from opposite directions, both enclosing the letter “S”, conveying the brand’s style and playfulness.

Accompanying the new symbol, we developed brand elements including an icon set, typefaces and colour palette. In addition, we established a photographic style for the brand and products, as well as defining a new tone of voice through strategic copywriting.

e-commerce

Working closely with the product and content team at Seppia, we re-thought the site architecture and user experience with the consumer in mind. Based on our understanding of audience desires and the objectives of the brand, we defined a strategy for the e-commerce website that would turn the site into a digital destination that seamlessly integrates content and commerce.

The new fully responsive online store offers customers a seamless shopping experience, including the option to explore the collection by selecting their preferred colour and style of nail.

Next Project

Eleagro

Brand identity and a web app for a technological innovation company that helps olive growers make better sustainable decisions.

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